Why Podcasts are so popular in 2021 from Brandtastic!

Here are some of the current statistics for podcasting in 2021:

  • Over 55% of the US population have listened to a podcast

  • In 2020 over 155 million people listen to a podcast every week

  • Around 24% of the US population (68 million) listen to multiple podcasts weekly

  • Podcast listeners consume an average of seven different shows per week

  • There are over 700,000 active podcasts and 29 million podcast episodes available

  • The most popular age group for podcasts listeners is 25-44 which make up 49% of total listeners

  • Spotify is now the worlds most popular podcast app, closely followed by the Apple podcast app

#podcaststats #brandtastic

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